Marketing Analytics Manager

Date Posted: MM/DD/YYYY

TechSavvy Inc.

Burlington, VT

Job Description

As part of the TechSavvy marketing team, the Marketing Analytics Manager will be a strategic contributor helping to shape future initiatives within our omnichannel marketing efforts. They will be a key influencer playing a pivotal role in not only gathering data insights but also translating these insights into meaningful findings to align with business goals and drive results. We are seeking a dynamic individual, who will leverage advanced analytical skills to create reporting and analysis with tailored insights and visualization that tells the story within the data and provides actionable recommendations. This individual will develop innovative analytics and multi-touch attribution reporting solutions that inspire and influence positive change within marketing and the broader organization. The Marketing Analytics Manager should have a passion for data, and a collaborative spirit that lends itself to partnering with key stakeholders to create solutions that link campaign goals with business objectives and create winning growth strategies. In essence, this individual will help evolve our current measurement and attribution framework to provide deeper insights on the impact of marketing efforts on revenue. They will need to be both reactive and proactive in providing key analytics, data and reporting to meet the needs of our marketing team. This individual will drive the delivery of targeted lists and insightful campaign analysis for the TechSavvy marketing team and its broader group of stakeholders and has a deep understanding of multiple brand’s data. Along with robust analytical skills, this person must be a strategic thinking, self-starter with the ability to manage multiple projects simultaneously.

Qualifications

Minimum of 3 years experience in this field is required. Qualified candidates for this role will possess the following education, experience and skills:

  • Demonstrated strong and effective verbal, written, and interpersonal communication skills
  • Must be team-oriented, possess a positive attitude and work well with others
  • Ability to prioritize and multi-task in a flexible, fast paced and challenging environment

Key Responsibilities

  • First Key Responsibility
  • Second Key Responsibility
  • Third Key Responsibility